Smarter. Bolder. Faster. ®
Strategic
Property
Marketing
Plan
John and Sally Smith 123 Snickerdoodle Lane
Pumpkinville , IA 50043
Agent: Dylan de Bruin
P: 515 291-1006
E: dylan@c21sre.com

Century 21 Signature Real Estate

Smarter. Bolder. Faster. ®
Re/Max
Coldwell Banker
Prudential
Keller Williams
ERA
Most Recognized Name In Real Estate

Global leader

6900 offices and over 100,000 agents in 75 countries

Ranked #1 By Buyers & Sellers

2014, 2015 & 2016
JD Power Awards
Recipient of All Four
Consumer Categories JD Power Awards
For repeat and first time home buyers and sellers.
*Source ­ JD Powers Home Buyer/Seller Study

Locally Owned and Operated

Proudly Serving Central Iowa

2350 128th Street Urbandale, IA 50322

515.333.3333

1615 Golden Aspen Dr Suite 104, Ames, Iowa, 50010

515.233.2623

108 U.S. 69, Huxley, Iowa, 50124

515.597.2205

511 Broad St, Story City, Iowa, 50278

515.733.2600

1620 SW Magazine Rd, Ames, Iowa, 50023

515.963.1040

160 Adventureland Drive Suite H Altoona, IA 50009

515.639.3815

Experience the Signature Difference

Our Unique Approach:
We take a consultative approach to representing our seller clients as we partner with you in the sale of your home.
Understand Your Goals & Objectives
Customize the Right Marketing Solution For You
Execute & Adjust Your Marketing Plan for Best Results
Our Goal
1
Top Dollar
We aim to maximize your return on your real estate investment.
2
Minimum Market Time
Homes that sit on the market for longer net less.
3
Smooth Process
Navigate the complex and high stakes process of selling your home.
As your trusted advisor, our ultimate goal is to win your TRUST as a "client for life" and someone who will refer friends and family to us in the future. Our business is built on referrals from great clients.

The 3 P's of Marketing Your Home

In any market, there are three factors that impact the sale of your home.
Price

The price at which YOU as the property owner choose to present your product to the market (pool of available buyers).

Promotion

The strategic positioning and placement of your product (property) to maximize exposure to qualified buyers.

Selling your home is a function of effectively PROMOTING (My Marketing Plan) your particular PRODUCT (Your Property) to as many qualified buyers as possible at the PRICE that you select.

Product

Your property's unique attributes and features, some of which can be tweaked (staging, landscaping, remodel, etc.) and others which are fixed (location, style, age).

Step 1Positioning Your Property

Our goal is to empower you to make an informed decision on how to strategically position your property to maximize results.
We
Consult & Advise
You
Determine the Price

Supply & Demand Chart
Supply (# of homes)
Demand (# of buyers)
Impact of Pricing on Market Time
Key Considerations:
Current Market Conditions Active Competition Sold Comparables
Average Days on Market Local Absorption Rate Your Motivation and Timeline

Step 2Positioning Your Property

Preparing your property for maximum marketing impact
On Site Presentation
Home Staging

We work to prepare your home for presentation to buyers through proven staging tips and our partnerships with professional stagers.

Custom Photography

A picture tells a thousand words, and strategic photography is our best tool to get buyers in the door of your listing.

Prominent Signage

The world's most recognized For Sale Sign is a sure way to attract attention and draw potential buyers to your home.

Target Marketing
Neighborhood Blast

We target local and price-specific neighborhoods to canvas for move-up buyers or renters with postcards and direct mailers.

E-Marketing Feature

Your property is featured on our numerous outbound marketing feature spots to our broad sphere of influence and buyer lists.

Reverse Prospecting

Our reverse prospecting tools allow us to locate buyers in search of properties matching your listing and reach out to them proactively.


C21SRE Feature

Your property is strategically presented to our team of professional full time agents before it even hits the market through our team meetings and online sharing platform.

C21SRE Feature
Social Media Blast

We strategically market your property through social media outlets and drive traffic to your property through major social platforms.

Customized Marketing Plan
Customized Marketing Plan

Step 3Maximizing Your Property Exposure

We strategically market your property where buyers search - Online
Of homebuyers use the web in their search.

Our aggressive listing strategy displays your listing on hundreds of online portals.

Century 21 MLS coverage for CIBR and DMAAR
Strategic MLS Positioning

New listing blast to thousands of agents and buyers. Our team has access to both the Des Moines and Central Iowa MLS boards.


Unrivaled Online Exposure

Our comprehensive Signature Showcase Advantage Program places our listings in front of thousands of buyers around the nation every day.

Our Signature Showcase Advantage Program puts your property nationwide

Featured on our "co-opetitions" sites

In addition to being featured on the worlds most visited real estate website, we also feature your property on the websites of our local competition, encouraging showings from agents all over the region.

Get visibility with Iowa Realty, Berkshire Hathaway, Re/Max and more

Your Exclusive Property Site


Real time lead notification

Immediate Follow Up
Recent study shows almost
of online real estate leads never received a response.
Our response time is two minutes
Our team immediately follows up on leads from the hundreds of online marketing portals to quickly convert into showings for your property.
The industry average response time is 15 hours

Keeping you informed

Golden Ruler Reports
Our "Golden Ruler" Reports:
  • Receive data on your property's online marketing performance.
  • Helps you make strategic decisions on your marketing plan.
Weekly Marketing Updates
Showing Time
  • Our customized showing scheduling system that allows us to securely and conveniently schedule and manage your showings.
Image of a sample Golden Ruler report

Making Sales Happen

Marketing your home is just one part of how we serve our seller clients. Our exclusive transaction management plan ensures your peace of mind from the day you recieve an offer through closing.
Dotloop
Our paperless real time transaction system allows you to execute documents and negotiate the sale of your home anywhere on the planet with ease.
  • Cloud based document storage
  • 24/7 access to your important documents
  • Quickly execute purchase agreements anywhere, anytime
In-House Closing Team
Our team of CENTURY 21 real estate closers work to take your property from offer to close and are linked to the top attorneys, appraisers and inspectors to help facilitate a smooth and worry-free closing.
Deed prep, title work, groundwater hazard statement, title insurance, pest inspections, abstracting, title opinion, appraisal
Relocation Services
CENTURY 21 is connected to a global network of professionals that can help with all of your relocation plans to anywhere in the country or around the world.
Century 21 global resource network

Serving you before, during and after the sale

The Seller Service Pledge ™
  • 21 Point Guaranteed Service Program
  • Your Satisfaction Guaranteed
Image of a sample Golden Ruler report
The Signature Satisfaction Promise

Our Team works to provide only the highest level of service to our valued clients. If we are not able to meet and exceed your expectations, or do not perform our duties to you as our client as laid out in the Seller Service Pledge, we will terminate our listing agreement (with 10 days written notice and a reasonable opportunity to cure any default or issue)

Signature satisfaction guarantee emblem
Client Appreciation Program

We work to stay in touch and provide value after the sale has been completed.

Image of at home magazine

Your satisfaction is our goal

From My Clients
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Miss Keely Frami PhD | Client